swichlacz@aii.edu
Monday & Wednesday 2-4pm
5-10 minute presentation about your photographic work.
These questions are here to help you conceptualize, direct, conceive, and create one or more portfolios for your professional use post graduation. You will decide on a specialization topic, organize your best images, attempt to target your specific job market(s,) create a list of images to include (already shot or a planned shot,) consider unity with your other materials, and finally decide on a final presentation format. Use the categories below to create a proposal document.
Genre/Specialization
Define your chosen Specialization(s.) This can include Specialization/Genre Characteristics: Subject, Lighting/Light Types, Film/Camera types, Set/Setting, Styling (Hair, Makeup, Clothing, Props, Locations, etc...,) Tropes/Clichés. Compose a full paragraph and include visual examples.
Markets
Find Markets where you can sell or show your work. Markets could include magazines, galleries, advertisements, outlets, art directors, clients, etc... Include a list of places/clients to which you would like to sell or show your images. The book, Photographer’s Market, can help you find some market examples. Make a list of at least 10 markets/potential clients to whom you will target your portfolio(s). In a full paragraph describe what you think this market is looking for in photographs today?
Shot List(s)
Create a shot list for your portfolio(s) – first start with images from your current portfolios, these will become the “seeds” of your specialization. Remember that order matters – there should be a flow to the images (in subject, composition, color, etc...) and your books should only need to be turned once. Create ideas for images that still need to be shot; including a date denoting when they will be shot and finished.
Unity
Describe how your portfolio(s) will reflect your overall style – how does it match with your business card, webpage, etc… In a short paragraph describe how your portfolio(s) show off your personal style and how that style is/will be reflected in your other media.
Physical Description
Describe the exact portfolio(s:) Book type, paper size, paper type, print size, printer, etc ... You may include examples, sketches, or other descriptive elements.
Compose a typed page or two addressing the categories above (genre, market, shots, unity, and description.) Feel free to include any information you feel is important even if it is not specifically addressed in the categories.
Print 2 copies of your write-up, one for me and one for your binder.
List the shots you will include in your portfolios. Set out a shooting schedule for the rest of the quarter.
Shot List(s)
Create a shot list for your portfolio(s) – for each shot write at least one sentence describing why it is in your portfolio. Remember that order matters – there should be a flow to the images (in subject, composition, color, etc...) and your books should only need to be turned once. Mark the images that still need to be shot by including a date denoting when they will be shot and finished.
AA Final Assessment Portfolio. Reshoots and other improvements may be necessary.
These questions are here to help you conceptualize, direct, conceive, and create a personal brand for your business card, letterhead, and mailer. You will target specific job markets, select images representative of your current work, outline your design(s,) consider unity with your other materials, and finally decide on quantity, printer, size, etc...
Market
Create a list of places/clients to whom you would like to send your promotional materials. You have already thought about the markets you are planning on selling or showing your work. Markets could include magazines, galleries, advertisements, outlets, art directors, clients, etc... The book, Photographer’s Market, can help you find specific markets. List examples of the markets which you will target your promotional material(s,) give a least 5 specific examples. In a full paragraph describe how are you going to target these markets?
Representative Images/ Shot List
Create a shot list for your promotional piece(s) – which of your images will have the most impact with your chosen markets? Select at least 10 of your strongest images and make contact sheets. Survey your professors, classmates, friends, and family – try to determine which of your images are most memorable. You may choose not use these images in your card or letterhead, but the images will help to set the style of your personal branding.
Logo
Create at least 5 sketches of your logo. Note some colors and font options.
Layout
Create at least 5 sketches of your business card, letterhead layouts, and mailer. Note some colors and font options.
Unity
Describe how will your promo(s) reflect your overall style – does it match with your prior business cards, new webpage, etc… In a short paragraph describe how your promo(s) shows off your personal style and how that style is/will be reflected in your other media.
Printer and Printing Details
Describe size, printing method, paper type, quantity, etc... Make estimates. Find at least 2 printers and get an general cost estimate for 300 prints/copies.
Compose a typed page or two addressing the categories above (market, unity, and printer.) Feel free to include any information you feel is important even if it is not specially addressed in the categories. You should also start you mailing list.
Create your contact sheet and design sketches.
Print 2 copies of your contact sheet, sketch, and write-up; one for me and one for your binder.
These questions are here to help you conceptualize, direct, conceive, and create your portfolio show exhibition. You will target specific job markets, select images representative of your current work, outline your design, consider unity with your other materials, and decide on a layout, materials, print size, equipment, etc...
Market/Attendees
Create a list of potential employers, clients, friends and family whom you'd like to invite to the portfolio show. You've already thought about the markets you are planning on selling or showing your work. Will you print invitations? If not how will you be informing them of your show?
Representative Images/ Shot List
Create a shot list for your exhibition – which of your images will have the most impact with your chosen markets? Select at least 10 of your strongest images and make contact sheets. Survey your professors, classmates, friends, and family – try to determine which of your images are most memorable.
Design
What type of prints will you be showing? You should consider: size, printing method, paper type, etc... Think of how you can draw people to your booth.
Unity
How will your exhibition reflect your overall style – does it match with your business card, webpage, logo, etc… In a short paragraph describe how your exhibition shows off your personal style and how that style is/will be reflected in your other media.
Layout
Create a sketch the layout. Decide the dimensions of the booth and organize your work accordingly.
Promos, Portfolios, and Extras
What giveaways will you have it the portfolio show? Which portfolios will you bring – will there be any computers or screens?
Cost Plan
There are large costs involved in graduation and in post graduation preparation; this worksheet should help you understand these costs and budget for them.
Exit Portfolio
Prints - Number of Books, Cost per Portfolio Book, Total Number of Prints (paper/ink costs,) New Pages, Etc...
Supplemental's - CD Cover, etc... not including Business Cards
Specialization Portfolio(s)
Prints - Number of Books, Cost per Portfolio Book, Total Number of Prints, New Pages, Etc...
Binding- Cost per Book
Promotional Materials
Business Card- Number of Designs, Number of Cards, Cost per 100/300, Die-cuts or other Special processes
Resume- Number of pages, Total number, Paper type, Print cost
Mailer(s)- Number of designs, Number of cards, Cost per 100/300, Die-cuts or other special Processes
Giveaway(s)- Number of products/designs, Number of giveaways, Cost per 100, special Processes
Webpage
Hosting- Cost per year, Size and Transfer caps
Design/Updates- Initial Design, Update Cost, Tutoring session
Exhibition Space
Building Materials- Booth Walls, Cloth (Tablecloths, drapes, etc…,) Easels, etc…
Prints- Large Prints (Paper and Print cost)
Multimedia- Screen, Computer, etc…
Miscellaneous- Candy, Food, Transportation, Hotel, Graduation Fees, etc..
Budget Totals
You need to address where you will get the money to cover these budgets.
How will the Cost be Distributed?
Savings, Financial Aid, and Other Sources of Money
Compose a 4-6 typed pages addressing the categories above (market, unity, printing, nd cost.) Feel free to include any information you feel is important even if it is not specially addressed in the categories. You should include your mailing list.
Create an invite list, shot list, design, and layout sketches.
Print 2 copies of your design sketch, layout sketch, and write-up; one for me and one for your binder.
These questions are here to help you conceptualize, direct, conceive, and create your professional webpage. You will target specific job markets, select images representative of your current work, hosting, URL consider unity with your other materials, and decide on outline your design/layout, etc...
Audience
Create a list of at least 5 photographers' websites representing what you see as good design. Try to find photographers working in the markets to which you wish to appeal.
Representative Images/ Shot List
Create a shot list for your web galleries – which of your images will have the most impact with your chosen markets? Select at least 15 of your strongest images and make contact sheets. Survey your professors, classmates, friends, and family – try to determine which of your images are most memorable. Create at least 2 categories to divide your shots.
URL, Page Options, and Hosting
List at least 3 different hosting or creation options. Come up with an available URL for your site – try to make it easy to remember and spell. You will need to decide how to create and host your webpage. You may want to create the website yourself from scratch or use a site pre-designed for photo galleries.
Unity
Describe how your webpage reflects your overall style – does it match with your business card, logo, exhibition plan, etc… In a short paragraph explain how your webpage will show off your personal style and how that style is/will be reflected in your other media.
Layout and Design
Create sketches that give a rough layout of the front page and internal galleries. Choose a set of 3 main colors for you page’s color pallet – text, link, and background. Clarity is important – make sure the page design serves the photographs.
Resume, Biography, and Contact Information
Collect your resume and biography – revise if necessary, and decide how you would like them to appear on your website. Also consider how you would like to be contacted. You may also create a list of links (usually contacts in the photographic industry.)
Compose a typed page or two addressing the categories above (audience, page options, hosting, URL, and unity.) Feel free to include any information you feel is important even if it is not specially addressed in the categories. Include copies of your bio and resume (a link list is optional.)
Create design and layout sketches with color swatches.
Print 2 copies of your design sketch, layout sketch, and write-up; one for me and one for your binder.
Webpage with custom URL (minimum 2 Galleries, Biography, and Contact Information.) Email me a link to your site with a short write up about the improvements.
Promotional Material (Mailer, Brochure, etc...) - 300+ Pieces
Assessment and Specialization Portfolios
5-10 Minute Slide Presentation on your Photographic Work
Portfolios, Promotional Materials, Resume, Prints, Slide Show, Etc....