swichlacz@aii.edu
Monday & Wednesday 2-4pm
Bring your Specialization Portfolio. Write a list of edits, edits, or reworks needed.
List the shots you will include in your exit portfolio. Create a Contact Sheet.
Image Categories/Etc
Student Choice
Portrait
Portrait
Studio
View Camera
Still Life
Product
Food
Pictorial
Space
Location
Alternative or Film
Manipulation
Conceptual
Editorial
Editorial
Action
Photojournalism
Photojournalism
Student Choice
Contact Sheet
Lighting Diagram
Critical Analysis/Artist Statement
Technical Description
Captions/Write Up
Model Release
Physical Description
Describe the exact portfolio(s:) Book type, paper size, paper type, print size, printer, etc ... You may include examples, sketches, or other descriptive elements.
Compose a list of images and supplemental material you'll need to collect for your final Assessment Portfolio. Include a Physical Description. Feel free to include any information you feel is important even if it is not specifically addressed above.
Create Contact sheets.
Hand in a printed copy.
List the images you need to shoot for your exit portfolio and specialization improvments. Set out a shooting schedule for the rest of the quarter.
These questions are here to help you conceptualize, direct, conceive, and create one or more promotional mailers for your professional use at and after graduation. A typical mailer piece could be a postcard or postcard set – but you could get far more elaborate with your mailers if you desire. You will target specific job markets, select images representative of your current work, outline your design(s,) consider unity with your other materials, and finally decide on quantity, printer, size, etc...
Market
Create a list of places/clients to whom you would like to send your promotional materials. You have already thought about the markets you are planning on selling or showing your work. Markets could include magazines, galleries, advertisements, outlets, art directors, clients, etc... The book, Photographer’s Market, can help you find specific markets. List examples of the markets which you will target your promotional material(s,) give a least 5 specific examples. In a full paragraph describe how are you going to target these markets?
Representative Images
Create a shot list for your promotional piece(s) – which of your images will have the most impact with your chosen markets? Select at least 10 of your strongest images and make contact sheets. Survey your professors, classmates, friends, and family – try to determine which of your images are most memorable. You may choose to separate your images into categories for multiple mailers.
Design
Create at least 5 sketches of your mailer(s.) Note some colors and font options.
Unity
Describe how will your mailer(s) reflect your overall style – does it match with your business cards, webpage, etc… In a short paragraph describe how your promo(s) shows off your personal style and how that style is/will be reflected in your other media.
Printer and Printing Details
Describe size, printing method, paper type, quantity, etc... Make estimates. Find at least 2 printers and get an general cost estimate for 300 prints/copies.
Compose a typed page or two addressing the categories above (market, unity, and printer.) Feel free to include any information you feel is important even if it is not specially addressed in the categories. You should also start your mailing list.
Create your contact sheet and design sketches.
Hand in a printed copy.
These questions are here to help you develop a plan to improve, update, and promote your professional webpage. You should already have a simple webpage; this quarter you will add galleries, refine your site, and create online contacts.
Audience /Market
Create a list of at least 5 photographers' websites representing what you see as good design. Try to find photographers working in the markets to which you wish to appeal.
Representative Images/ Shot List
Create at least new 2 categories for your shots; make a shot list for your new web galleries. Which of your images will have the most impact with your chosen markets? Select at least 15 strong images. Make sure to include images from your specialization. Make contact sheets. Survey your professors, classmates, friends, and family – try to determine which of your images are most memorable.
Unity
Describe how your webpage reflects your overall style – does it match with your business card, logo, exhibition plan, etc… In a short paragraph explain how your webpage will show off your personal style and how that style is/will be reflected in your other media.
Design or Function Improvement
Outline a core improvement on your site – you could add functionality, improve design, create new graphics, create web promotion material, etc... Include sketches or other relevant material.
Updates
Update your resume and biography. Do you need to update any other part of the site?
Contacts/Links
Create a list of 5-10 links (usually personal contacts in the design, photographic, or related industries.) Consider joining a professional organization or find other ways of developing your online presence.
Compose a typed page or two addressing the categories above (Audience/Market, Representative Images/ Shot List, Unity, Design or Function Improvement, Updates, and Contacts/Links.). Feel free to include any information you feel is important even if it is not specially addressed in the categories.
Include copies of your bio, resume, link list and screenshots of your current page.
Hand in a printed copy.
These questions are here to help you conceptualize, direct, conceive, and ultimately create your portfolio show exhibition. You will target specific job markets, select images representative of your current work, outline your design, consider unity with your other materials, sketch a layout, and experiment with materials, print size, equipment, etc...
Market/Attendees
Create an invite list for your exhibition (potential employers, clients, friends and family;) consider how you will make your invitations.
Representative Images/ Shot List
Create a preliminary shot list for your exhibition – which of your images will have the most impact with your chosen markets? Select at least 10 of your strongest images and make contact sheets. Survey your professors, classmates, friends, and family – try to determine which of your images are most memorable.
Design
Describe the type of prints will you be showing? You should consider: size, printing method, paper type, etc... Think of how you can draw people to your booth.
Unity
Describe how your exhibition will reflect your overall style – will it match with your business card, webpage, logo, etc…? In a short paragraph explain how your exhibition could show off your personal style and how that style will be reflected in your other media.
Layout
Create a sketch the layout. Use the dimensions of the booth to organize your work accordingly.
Promos, Portfolios, and Extras
List the giveaways will you have it the portfolio show. Which of your portfolios will you bring – will you include any computers or screens? Also think about signage, tablecloths, etc....
Compose a typed page or two addressing the categories above (market, unity, and printer.) Feel free to include any information you feel is important even if it is not specially addressed in the categories. You should include your mailing list.
Create an invite list, shot list, design, and layout sketches.
Hand in a printed copy.
Create a list of 10 competition/submissions. Attach printed details. Submit to at least three of the Competitions on your list.
Update to your Webpage (beyond the first 2 Galleries, Biography, and Contact Information.) Email me a link to your site with a short write up about the improvements.
Full Size Proof(s) of your Promotional Mailer(s)
Full Printed Proof (with at least 8 polished Shots) in a professional book.
Full Printed Proof (8x10s are acceptable) plus all Supplemental Materials
3-5 Minute Slide Presentation on your Photographic Work