P 305 :: Syllabus

This course introduces students to the principles of design, concept, and visual problem solving for photography and print as they relate to the layout and stylistic requirements of the commercial client. Prerequisites GD301, P304 or P308, P202, GD121 or GD141.

 

Objectives

Define the photographer's role in the creative team.

Execute projects in collaboration with the art director.

Demonstrate appropriate use of text with imagery.

Execute a photograph to suit established layout.

Execute a photograph to suit the type of a magazine cover.

Define typical constraints relative to budget.

Define typical constraints relative to production capabilities.

Produce a photograph consistent with an established concept.

Produce a photograph consistent with selected music or poetry.

Execute a research project which studies a successful campaign.

 

Policies

Materials & Supplies:

Contemporary Magazines featuring Photography

High quality Photographic Prints

Large Manila Envelope for turning in your prints

 

Lab/Classroom Policies:

Clean up after yourself. No food or beverages in the labs, ever. E-mail, video games, instant messaging, inappropriate use of the web, cell phones, music without headphones, will NOT be tolerated. Be professional and constructive. During critiques computers will be off and full attention will be given to the discussion.

 

AI's Student Policies:

Refer to the Student Handbook

Students with Disabilities, Student Conduct Policy, Academic Dishonesty

 

Course Length 11 Weeks Contact Hours 60 Credit Value 4.0 Estimated Homework Hours 5-6 hours per week


Grading and Attendance

Food Photography 1 -4 (5% each) 20% (3 shoots will include the entire class – 1 is an individual shoot)

Cover (Magazine) 10%

Catalog (Fashion) 10%

Music (CD Single) 10%

Shooting to Spec 10%

Research 5%

Location 5%

Budgeting 5%

Proposal 5%

Self Directed Final 10%

Final Portfolio 5% (students are responsible for archiving their own work.)

Class Participation 5%

Grades: Work will be evaluated throughout the quarter (not just the due date) for understanding of the assignment, concept/idea, depth of investigation, amount of challenge, time/effort, technical quality and overall effectiveness. Your grade will also be affected by attendance, participation during lab time, participation in and preparedness for critiques, individual conferences and other class assignments, as well as use of class time, general involvement and interest.


Attendance: Attendance is mandatory. Students who accumulate a total of 4 absences in a course will be dropped from the course and a grade of FS (failed/suspended) will be recorded for the course.

 

Late work will NOT be accepted without a formal written excuse. The excuse and ALL work is due the first class back.

 

Tardiness: Don’t be late, your grade WILL be affected. Two tardies will count as an absence.

 

Class Hours: Tuesday and Thursday 2 – 4:45pm

Classroom: RM 1022