swichlacz@aii.edu
Monday & Wednesday 2-4pm
Bring your Specialization Portfolio, Exit Portfolio Pre Assessment, Promotional Materials, Webpage Screenshots, etc.... Complete the Full Work Review Worksheet, include a list of edits or reworks needed.
Full Work Review Worksheet
This worksheet should help you organize your work and better see what still needs to be accomplished. Describe each of your work elements, note some of the comments and feedback you've received on this work, and note needed edits.
Specialization Portfolio(s)
Description:
Comments/Feedback:
Edits:
Final Exit Portfolio - Photography
Description:
Comments/Feedback:
Edits and Omissions:
Exit Portfolio
Description:
Comments/Feedback:
Edits:
Webpage
Description:
Comments/Feedback:
Edits:
Reviews/Analysis
Markets/Genres:
Weaknesses:
Strengths:
These questions are here to help you conceptualize, direct, conceive, and create one or more portfolios for your professional use post graduation. You will decide on a specialization topic, organize your best images, attempt to target your specific job market(s,) create a list of images to include (already shot or a planned shot,) consider unity with your other materials, and finally decide on a final presentation format. Use the categories below to create a proposal document.
Genre/Specialization
Define your chosen Specialization(s.) This can include Specialization/Genre Characteristics: Subject, Lighting/Light Types, Film/Camera types, Set/Setting, Styling (Hair, Makeup, Clothing, Props, Locations, etc...,) Tropes/Clichés. Compose a full paragraph and include visual examples.
Markets
Find Markets where you can sell or show your work. Markets could include magazines, galleries, advertisements, outlets, art directors, clients, etc... Include a list of places/clients to which you would like to sell or show your images. The book, Photographer’s Market, can help you find some market examples. Make a list of at least 10 markets/potential clients to whom you will target your portfolio(s). In a full paragraph describe what you think this market is looking for in photographs today?
Shot List(s)
Create a shot list for your portfolio(s) – first start with images from your current portfolios, these will become the “seeds” of your specialization. Remember that order matters – there should be a flow to the images (in subject, composition, color, etc...) and your books should only need to be turned once. Create ideas for images that still need to be shot; including a date denoting when they will be shot and finished.
Unity
Describe how your portfolio(s) will reflect your overall style – how does it match with your business card, webpage, etc… In a short paragraph describe how your portfolio(s) show off your personal style and how that style is/will be reflected in your other media.
Physical Description
Describe the exact portfolio(s:) Book type, paper size, paper type, print size, printer, etc ... You may include examples, sketches, or other descriptive elements.
Compose a typed page or two addressing the categories above (genre, market, shots, unity, and description.) Feel free to include any information you feel is important even if it is not specifically addressed in the categories.
Print 2 copies of your write-up, one for me and one for your binder.
List the shots you will need to shoot to complete your exit portfolio. Set out a shooting schedule for the rest of the quarter.
Shot List(s)
Create a shot list for your portfolio(s) – for each shot write at least one sentence describing why it is in your portfolio. Remember that order matters – there should be a flow to the images (in subject, composition, color, etc...) and your books should only need to be turned once. Mark the images that still need to be shot by including a date denoting when they will be shot and finished.
These questions are here to help you finalize the promotional pieces for your professional use at and after graduation: business card, letterhead, mailer, and other promotional item. You'll target specific job markets, select images representative of your current work, outline your design(s,) consider unity with your other materials, and finally commit on quantity, printer, size, etc...
Market
Create a list of places/clients to whom you would like to send your promotional materials. You have already thought about the markets you are planning on selling or showing your work. Markets could include magazines, galleries, advertisements, outlets, art directors, clients, etc... The book, Photographer’s Market, can help you find specific markets. List examples of the markets which you will target your promotional material(s,) give a least 5 specific examples. In a full paragraph describe how are you going to target these markets?
Unity
Describe how will your promo(s) reflect your overall style – does it match with your prior business cards, new webpage, etc… In a short paragraph describe how your promo(s) shows off your personal style and how that style is/will be reflected in your other media.
Collection
Logo at 4”x6”
Business Card
Custom CD Case
Blank Letterhead
Resume on Letterhead
Biography on Letterhead
Custom Release(s)
Mailer
Printer and Printing Details
Describe size, printing method, paper type, quantity, etc... Make estimates. Find at least 2 printers and get an general cost estimate for 300 prints/copies.
Compose a typed page or two addressing the categories above (market, unity, and printing.) Feel free to include any information you feel is important even if it is not specially addressed in the categories. You should also start you mailing list.
Create your collection.
Print 2 copies of your contact sheet, sketch, and write-up; one for me and one for your binder.
These questions are here to help you improve, update, and promote your professional webpage. You should already have a complete webpage; this quarter you add the final polish to refine your site and to create online contacts.
Audience /Market
Create a list of at least 10 photographers' websites representing what you see as good design. Try to find photographers working in the markets to which you wish to appeal. Include at least one local shooter.
Representative Images/ Shot List
Create a shot list for your new web gallery(s) – which of your images will have the most impact with your chosen markets? Select at least 15 strong images. Make sure to include images from your specialization. Make contact sheets. Survey your professors, classmates, friends, and family – try to determine which of your images are most memorable. Create at least one new category for your shots.
Unity
Describe how your webpage reflects your overall style – does it match with your business card, logo, exhibition plan, etc… In a short paragraph explain how your webpage will show off your personal style and how that style is/will be reflected in your other media.
Design or Function Improvement
Outline a core improvement on your site – you could add functionality, improve design, create new graphics, create web promotion material, etc... Include sketches or other relevant material.
Updates
Update your resume and biography. Do you need to update any other part of the site?
Promotion
Create a list of 5-10 websites where you hope to post a link to your site (personal contacts , professional organizations, search engines, etc...) Target photo oriented sites -- think about how potential clients will find your site.
Compose a typed page or two addressing the categories above (Audience/Market, Representative Images/ Shot List, Unity, Design or Function Improvement, Updates, and Promotion.). Feel free to include any information you feel is important even if it is not specially addressed in the categories.
Include copies of your bio, resume, link list and screenshots of your current page.
Print 2 copies of your designs and write-up; one for me and one for your binder.
These questions are here to help you conceptualize, direct, conceive, and ultimately create your portfolio show exhibition. You will target specific job markets, select images representative of your current work, outline your design, consider unity with your other materials, sketch a layout, and experiment with materials, print size, equipment, etc...
Market/Attendees
Create an invite list for your exhibition (potential employers, clients, friends and family;) consider how you will make your invitations.
Representative Images/ Shot List
Create a preliminary shot list for your exhibition – which of your images will have the most impact with your chosen markets? Select at least 10 of your strongest images and make contact sheets. Survey your professors, classmates, friends, and family – try to determine which of your images are most memorable.
Design
Describe the type of prints will you be showing? You should consider: size, printing method, paper type, etc... Think of how you can draw people to your booth.
Unity
Describe how your exhibition will reflect your overall style – will it match with your business card, webpage, logo, etc…? In a short paragraph explain how your exhibition could show off your personal style and how that style will be reflected in your other media.
Layout
Create a sketch the layout. Use the dimensions of the booth to organize your work accordingly.
Promos, Portfolios, and Extras
List the giveaways will you have it the portfolio show. Which of your portfolios will you bring – will you include any computers or screens? Also think about signage, tablecloths, etc....
Compose a typed page or two addressing the categories above (market, unity, and printer.) Feel free to include any information you feel is important even if it is not specially addressed in the categories. You should include your mailing list.
Create an invite list, shot list, design, and layout sketches.
Print 2 copies of your design sketch, layout sketch, and write-up; one for me and one for your binder.
Webpage with custom URL (minimum 3 Galleries, Biography, and Contact Information.) Email me a link to your site with a short write up about the improvements.
Final Printed Promotionals: business card, letterhead, mailer, and other promotional item(s.)
All Printed Portfolios due for critique.
3-5 Minute Slide Presentation on your Photographic Work.