This course explores theories, trends, and practices in contemporary photography, covering both commercial and non-commercial influences in this media. Students will investigate American, European, and global trends and study the resulting patterns in award winning media. Projects include case studies as individuals and in groups.
Prerequisites P106 History of Photography or Special Permission
Objectives
Identify differences and similarities between commercial and non-commercial trends
Determine and evaluate global trends in the media
Identify market place needs and current influencesRelate photographic theories to contemporary practices
Identify trend-related, advertising agency, and design studio applications
Materials & Supplies
Magazine Subscription of your choice
Sketchbook or Scrapbook
10+ high quality color copies or prints
Approximately $5 for metro fare for field trip
Lab/Classroom Policies
Clean up after yourself. No food or beverages in the room, ever. E-mail, video games, instant messaging, inappropriate use of the web, cell phones, music without headphones, will NOT be tolerated. Be professional and constructive. During presentations full attention will be given.
AI's Student Policies
Refer to the Student Handbook
Students with Disabilities, Student Conduct Policy, Academic Dishonesty
Course Length 11 Weeks Contact Hours 40 Credit Value 4.0 Estimated Homework Hours 3-5 hours per week
Assignments 1 -7 (10% each) 60% (The lowest grade will be dropped.)
Final Project 20%
Trend book 10%
Group Project 5%
Class Participation 5%
Grades
Work will be evaluated throughout the quarter (not just the due date) for understanding of the assignment, concept/idea, depth of investigation, amount of challenge, time/effort, technical quality and overall effectiveness. Your grade will also be affected by attendance, participation during class time, participation in and preparedness for critiques, presentations and other assignments, as well as use of class time, general involvement and interest. Any grade below a C- will be considered a failing grade.
Late Work
Late work will NOT be accepted without a formal written excuse. The excuse and ALL work is due the first class back.
Attendance
Attendance is mandatory. Students who accumulate a total of 4 absences in a course will be dropped from the course and a grade of FS (failed/suspended) will be recorded for the course. 15+ minutes late is an absence.
Tardiness
Don’t be late, your grade WILL be affected. Two tardies will count as an absence.
Class Hours:
Monday & Wednesday 12-1:50pm
Classroom: 1001
swichlacz@aii.edu
Monday & Wednesday 2-4pm