This is one of my favorite photographic websites of all time. Photographer Ari Versluis and stylist Ellie Uyttenbroek have made a thing of beauty. A fashion spread meets Bernd and Hilla Becher’s Typologies, but way better. Another wonderful use of the semiotic photographic grid; Susan Eder and Marion Faller’s work also comes to mind. There are also shades of Nikki Lee’s subculture projects.
From Wim van Sinderen:
They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity.